Enjoy Things: How a Display Font Became a Brand's Heart
There’s a quiet moment that happens with every new project, right after the initial client call, when you open a blank document and stare at the canvas. For this one, a small, vibrant skincare brand focused on natural ingredients and a sense of everyday joy, the mood board was full of soft textures and bright, clean colors. But the typography slot was empty. I needed something that felt handmade but not messy, cheerful but not childish. That’s when I scrolled past Enjoy Things.
At first glance, Enjoy Things is exactly what its name promises. It’s a fun, quirky, and modern display font. The characters have a gentle bounce, a rounded, friendly geometry that feels drawn with a confident, happy hand. It’s not a wild, erratic script; it’s controlled and consistent, which gives it a surprising professionalism beneath its playful surface. The personality is unmistakably youthful and joyful, but it carries a weight that makes it feel trustworthy—like a brand that’s both fun and serious about what they do.
From Logo Mockup to Main Identity
I started, as always, with the logo. Typing the brand’s short, two-word name into a simple layout, the effect was immediate. The rounded terminals and the playful, yet clean, shapes made the name feel approachable and warm. It didn’t look like a corporate entity; it looked like a person you’d want to talk to. This was key. In display font terms, Enjoy Things works best as a headline font or a logo font. It’s designed for impact in short bursts—a brand name, a product title, a key slogan.
Seeing it on the initial logo draft confirmed that. Its readability at larger sizes is excellent; every letter is distinct and full of character. For a logo, you want a font that retains its unique feel even when scaled down on a business card or blown up on a store sign. Enjoy Things held up. On a business card mockup, the logo remained clear and inviting. Imagined on a clean, minimal product label, it became the focal point, the element that communicated the brand’s core mood before a customer even read the ingredients.
Building a System Around a Personality
A single font can’t carry a whole brand system, though. Once the logo was settled using Enjoy Things, the next task was building a typographic hierarchy for everything else. This is where font pairing becomes critical. The playful, rounded nature of Enjoy Things needed a calm, neutral counterpart for body text. I paired it with a simple, elegant sans-serif font for paragraphs on the website, packaging descriptions, and any longer-form text. The contrast was perfect: the display font shouted joy and personality in the headers and logos, while the sans-serif quietly delivered the necessary information with clarity.
This pairing extended into every touchpoint. On social media graphics, Enjoy Things became the go-to for post headlines and highlight quotes, instantly making the feed feel cohesive and branded. For printed marketing materials like posters or flyers, it anchored the layout, drawing the eye to the event or offer. Even in editorial-style blog posts on their site, using Enjoy Things for the article titles created a consistent thread back to the main brand identity.
The Practicalities of a Playful Font
Working with a font like this in a real client project means testing it in every conceivable scenario before committing. You have to look at it on a dark background, a light background, printed on textured paper, and rendered on a mobile screen. I placed it over product mockups—imagined it on a bottle label, a tube, a box. The font’s solid, even stroke weight meant it worked beautifully against both light and dark photography, a practical consideration often overlooked when choosing a “fun” font.
As a commercial font, considerations like multilingual support and file formats are part of the professional workflow. For this brand, which had no immediate need for extended characters, the core set was perfect. The availability of standard ligatures and a consistent weight meant I didn’t have to worry about odd gaps or awkward letter combinations in the logo. It felt complete and ready for production.
Where It Works, and Where It Doesn’t
It’s important to be honest about a font’s role. Enjoy Things is a display font. It is not designed for, and should not be used for, long paragraphs of text. Its charm and character would become a distraction in a lengthy body copy. It excels in logo design, brand identity headlines, packaging design for product names, website headers, and social media graphics—anywhere you need a strong, personality-driven visual hook.
This specificity is its strength. By reserving it for these accent moments, it maintains its power and prevents the brand from becoming visually noisy. The consistency this creates builds brand recognition. Customers start to associate that specific, joyful lettering with the brand’s values, whether they see it on an Instagram ad, the homepage hero section, or the physical product sitting on a shelf.
A Font as a Foundation
The final brand materials for this project—the logo, the packaging labels, the website, the social media templates—all shared a common heartbeat: that distinctive, friendly type. Using Enjoy Things wasn’t just about picking a “cool font.” It was about choosing a typographic voice that authentically expressed the brand’s mission. It affected brand perception by making professionalism feel approachable. It engaged the target audience not by shouting, but by smiling.
For designers, entrepreneurs, and creatives looking for that touch of youth and joy, Enjoy Things offers more than just letters. It offers a starting point for a mood. My practical advice is to test it in your real mockups first. Place it on your shop sign concept, your business card layout, your product mockup. See how it interacts with your colors and imagery. Then, find its quiet partner—a serif or sans-serif for the supporting text—to build a full, balanced system.
In commercial design, from branding and packaging to digital templates and merchandise, assets need to work together and tell a story. A display font like Enjoy Things can be the first sentence of that story, setting a tone that carries through every subsequent design decision. It reminds us that in a world of clean grids and minimalist layouts, there’s always room for a bit of honest, well-crafted joy.
